Relationship Building with key influencers brings an exponential return on communications dollar investment. Imagine a podcaster with 1,000’s of very engaged "verified" listeners hearing a review of your product or service? Or a blogger that talks to your Avatar and market segment suggesting people try your offer? or a journalist retweeting your press release to their community of editors, and other journalists?

In this lecture we look at the Social Media Ripple (Amplifcation) effect - how velocity is different from Traditional Media campaigns and how Influencers create a J-Curve of Engagement. Different types of Influencers (CEOs, Celebrities, Academics) add the Brand Avatar Voice and aid with distribution of content marketing and social promotion PR.