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Social Media for Not For Profits – Fundraising
Introduction and 5 Step Social Media Campaign for Not for Profits
Introduction to the Strategy section & Notes
CAMPAIGN 1: Monitoring Dashboard (10:23)
CAMPAIGN 2: Facebook Optimisation FBO & Voice (12:29)
CAMPAIGN 3: Discussion & Key Influencers - Crowdfunding (6:57)
CAMPAIGN 4: Promotion through a social media website WORDPRESS (8:48)
CAMPAIGN 4: Not for Profit Social Media Press Room Part 2 (15:00)
CAMPAIGN 5: Measurement KPIs (10:56)
DISCUSSION FORUM: Please ask questions HERE
9 Steps of a Social Media Strategy for Not for Profits
What IS a Social Media Strategy? vs a Facebook Campaign?
STEP 1: Purpose and Values in Online Communities (4:57)
STEP 2: Target Audience for Social Media and Stakeholder Avatar Communications (2:50)
STEP2: Why Avatars: Facebook as a Focus Group & Engagement (9:15)
STEP 2: EXERCISE Creating your Client Persona or Avatar for Social Media Branding (5:32)
STEP 2: [Resources] Links to Buyer Persona and Avatar Tools
STEP 3: Which Social Media Platform? Content, Hub Distribution spoke networks SPACES (7:27)
STEP 4: Identify online community members and their roles GAMIFICATION (8:13)
STEP 4: explore examples of how customers have taken on Roles (5:30)
STEP 5: Engagement Lifecycle strategies (9:41)
STEP 6: Investigate case studies using engagement lifecycle principles (9:32)
STEP 6: Write an engagement strategy in 500 words
Key Influencers and Organisation "Voice"
STEP 7: How to Build Relationships with Social Media Key Influencers (11:57)
STEP 7: How to Engage with Social Media Key Influencers (4:33)
STEP 7: Evaluating your Social Media Key Influencer Strategy
STEP 8: Rules of Engagement: Social Media House Rules for Facebook LinkedIn (12:48)
STEP 8: Creating Your Social Media Voice and Managing Behaviours (4:22)
STEP 8: Choosing a Facebook Voice and Found Social Media Content
Social Media Campaigns or Activities And Rituals and Hashtags
STEP 9: The 5 Steps of a Social Media Campaign Framework (7:27)
STEP 9: Knowing Your Audience's Rituals and Rites of Passage (9:26)
STEP 9: Creating a Conversation Diary and Hashtag Calendar (Spreadsheet)
Finish and Wrap
Thank You for Taking the Not for Profit Social Media Course!
BONUS: Examples, Research Papers & Resources on Social Media
STEP 8: Creating Your Social Media Voice and Managing Behaviours
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