Facebook NUMBERS to pay attention to:

Facebook insights

• How many likes
• 1302 talking about this
• New Page Likes up or down and %
• Take a screen shot

Insights - Overview

• Likes and New Page likes again then
• Post reach
• Engagement - People engaged last week, Comments, Shares, Clicks
• Insights Reach - Hide, Report As Spam, Unlikes

Your average last period, your average this period x 4 each (unlikes, reports as spam, Hidden All, hidden one post)

Insights - People

• Your Fans Women and Men%
• People Reached - Women and Men %
• People Engaged - Women and Men %
• City and Language general notes and thoughts