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5 Step Social Media Campaign Course
Brief Intro Then On To Section 2!
Joining Me at a Corporate or Educational Venue?
Signing Up, Using This Site, Redeeming a Coupon
Introduction (1:24)
The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, Blogs
RESOURCES: Documents Workbooks Updated March 2016
DISCUSSION FORUM: Please ask questions HERE
Step 1: Introduction to Social Media Monitoring Dashboard
Social Media Monitoring of Traditional News Media Websites
Monitoring Facebook, Twitter and other Social Media Platform News (5:39)
Monitoring Government News Impacting Your Community Promotions (5:22)
Add Facebook, LinkedIn and Twitter Apps to the Dashboard (4:55)
2017: Add Facebook Business Pages RSS feed to Monitoring Dashboards (4:24)
QUIZ: Social Media Monitoring
Step 2: Blogs and Integrating Facebook & Twitter Spokes into Your Website Hub
Blogs: Creating a Blog, Changing the Theme and Understanding the Dashboard (11:28)
Changing a Website to Include More Social Media (11:46)
Step 3: Engagement on Facebook
Understanding the Facebook Page: Menus, Options and So on (3:21)
Facebook Page Cover Photo: The Power of Images and Description in Cover Photos (3:17)
[Advanced] Facebook Page Cover Photo: Using CANVA (4:05)
Facebook Target Audience - Targetted Communications on Facebook (4:54)
How Many Facebook Pages Do You Need? Not A Silly Question! (5:30)
Facebook Engagement: Creating Conversation Diary/Social Media Content Calendar (7:24)
Facebook Case Study: 4 Different Types of Status Update for Different Engagement (5:25)
Facebook Advertising & Marketing: Paid Promotions and Marketing Intelligence (14:12)
Facebook Quiz
Step 4: Twitter For Engagement and Promotion
Twitter: Introduction and Fundamental Features (5:00)
Twitter Lists: How to Find and Manage Groups of People on Twitter. (8:20)
Twitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers (12:46)
Twitter: Hashtags and Hootsuite for Monitoring and Using Hashtags (5:53)
QUIZ: Twitter
Step 5: Social Media Measurement Analytics and setting Facebook & Twitter KPIs
Social Media Measurement: Subscribers, Engagement, Reach, Velocity, Sentiment (11:25)
Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram (4:12)
What is Engagement and How to Measure Engagement on Facebook & Twitter (6:40)
Reach - Can Actual Exposure and Reach be Measured on Facebook and Twitter? (5:58)
Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media (8:51)
Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc (6:42)
Social Media Sentiment: They Hate you or They Love You Measurement & Analytics (4:26)
Speed and Velocity in Social Media - Facebook Virality and Twitter Trends (9:34)
Marketing Intel and Social Media Measurement: Analytics and Psychographics (6:15)
Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups (10:31)
Before you go...
For Lenny - weekly social media report for TV show
Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media
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