Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a small class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge.
Monday, 29 August 2017 at 9:30 am - Wednesday, 31 August 2017 at 5:00 pm (AEST) Sydney, NSW
This is an intensive course starting at 9:30am each day and finishing at 5pm with morning tea, lunch and afternoon tea included.
If you wish to do only Day 1. please email email@example.com for pricing and to be put on the waitlist (preference given to 2 day attendees).
This course will run again in late 2017, November.
BRING YOUR LAPTOP, POWER SUPPLY FOR LAPTOP and PHONE RECHARGE CABLE. Power boards and wifi are provided. Call 0432684992 or email firstname.lastname@example.org if unsure.
Close to Wynyard and Circular Quay railways station (train from airport goes direct to Circular Quay). If you need to book a hotel.
While the first part of each session is for beginners, this workshop is fastpaced and very indepth. A Facebook personal profile and other social media profiles such as Twitter are assumed. Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Please also consider forwarding to a friend who might be interested?
It is not a beginners "how to set up a Facebook Page" course but suitable to someone who:
If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version.
understanding social media from an organisational evolutionary perspective. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. This segment takes you through all seven steps that most organisation evolve through and prepare for the next session on Nine Steps of a Social Media Strategy.
OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.
Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.
Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect with you and the other 7 steps. Two steps (campaign and diary) will be covered tomorrow in depth).
OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.
Computer Based Session: Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages.
including building a hub and spoke practical demonstration session and Creating a Conversation Diary to facilitate in-depth, community building conversations. This afternoon, The Five Steps of a social media campaign will cover from how to Monitor social media through the campaign lifecycle to brief introduction to Social Media Measurement (covered in more depth on Day THREE). No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are the way to effectively engage in social media.
OUTCOME: Students be able to build a 5 Step Social Media Campaign.
COMPUTER SESSION: Maximise Twitter account, and apps to schedule, measure effect of tweets, auto tweeting do’s and don’ts and tools.
the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation). Understanding Facebook, Twitter, LinkedIn optimisation
OUTCOME: Students will gain a thorough understanding on how to create a Conversation Diary for better SEO, FBO and SMO rankings.
COMPUTER SESSION: Maximise Facebook Business Page and tools to ensure engagement and FBO
Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
Please contact my assistant, on email@example.com for direct debit information, testimonials or other queries. Interested in other training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available. More social media courses here
Organisations, Government, Enterprise: This course can be run inhouse tailored to your needs. Please email firstname.lastname@example.org for dates and pricing or call Laurel on 0432684992 for more information.
For enrolled students please use the in-course forum for social media questions. For business requirements please use this form.