This LinkedIn marketing course will ensure you have your LinkedIn profile setup properly and guide you on what to do next to ensure you’re getting the most from engagements and connections on LinkedIn. Set up a professional presence, expand your business and connect with Leads and Employers through this professional B2B social network. With around 5 million professional people using LinkedIn in Australia, it ranks with Facebook and Twitter as a useful business tool. Word of mouth is a powerful recommendation and referral system – and LinkedIn is the most powerful word of mouth social network for businesses.
This LinkedIn marketing course covers the following topics:
NOTE: Those who sign up now will have lifetime access and gain additional lectures as they are added. I am currently adding more modules. Please check 'included courses" to see the current availability.
NOTE: Attendees of my LinkedIn Course in Sydney University with Laurel Papworth - one day workshop have access to all the modules as do those who book corporate inhouse training on LinkedIn. (firstname.lastname@example.org)
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.