Before we create our Facebook Page for Business in the next lecture, we need to understand Facebook's newsfeed algorithm sometimes called "FBO" and how it can stop the majority (over 90%) of the "Likes" on your Page seeing your status updates. Once we understand THAT, the rest of the lectures show you how to work around FBO to get more Likes, engagement and call to actions.

• Understand FBO (Facebook Optimisation) and Edgerank
• See how the "Social Graph" (your network) impacts what you see
• Understand how customers are treated as target audiences by Facebook and what that means for your Page

Any questions? Please ask me in Discussion forum

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