In the ABOUT section of the Facebook Page there is a TOPICS menu - you have to choose 3 keywords for your Facebook Page. These 3 Keyword TOPICS are anchored into the FBO (Facebook Optimisation) of your Page and affect:

1. Social Graph Search (the SEO or search engine optimisation of people searching on Facebook) so if people are searching "baking" "cooking" and "food" and they are your 3 keywords, your Page should come up in Facebook search. The RIGHT keywords will mean it will come top of Facebook Search.
2. also the PEOPLE ALSO LIKE box on the Facebook Page (Facebook recommending your Page on other Pages)..

Choose them wisely. The wrong words will mean you don't rank well on Facebook search for those keywords (Facebook will check your Page for that keyword. ).

Thanks to Toby for the question in the Discussion area. Happy to answer any questions with text/pictures and/or Video in the Discussion area.

NOTE: Does TOPICS not appear for you? Please check your Category - some categories have only 2 or 3 options, others 10 or 12. See Facebook Help Center for examples.

Cheerio :) Laurel xxxxx

#Facebook #FBO #About #Topics

What are YOUR 3 keywords? Let me know in Discussion section?

Notice: Cooking comes up as the second option for Baking. Why not check your first choice and see what is the popular second choice keyword?