FACEBOOK: How to Create a Facebook Business Page (properly!)
Create a Facebook Business Page - properly! - and use the Categories and Preferred Audience set up correctly
So you want to create a Facebook Business Page but you know those FIRST 30 days (MAU) are critical and want to do it correctly? Let's review the key questions you should be asking yourself and the best answers:
- What Vanity URL should you use?
- What Category is best for you?
- How to set Preferred Audience to get to the RIGHT Target Audience for your Facebook Business Page.
This module is part of the professional Facebook Admin's Facebook Masterclass course and the beginners Social Media Campaign course.
Your Instructor

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
Course Curriculum
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Start2017 NEW! If you have the "new" create page!
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Start2017 Critically IMPORTANT: setting Preferred AUDIENCE for Facebook Business Page (4:13)
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PreviewHow Do I Set Up a Facebook Page for My Business - Properly? (4:48)
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StartThe Facebook ABOUT section and SECRET FACEBOOK PAGE ID (4:12)
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StartDISCUSSION FORUM: Please ask questions HERE
Frequently Asked Questions
For more of my social media online courses please go to Laurel Papworth Training Courses Page.