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FACEBOOK: How to Create a Facebook Business Page (properly!)

Create a Facebook Business Page - properly! - and use the Categories and Preferred Audience set up correctly

So you want to create a Facebook Business Page but you know those FIRST 30 days (MAU) are critical and want to do it correctly? Let's review the key questions you should be asking yourself and the best answers:

  • What Vanity URL should you use?
  • What Category is best for you?
  • How to set Preferred Audience to get to the RIGHT Target Audience for your Facebook Business Page.

This module is part of the professional Facebook Admin's Facebook Masterclass course and the beginners Social Media Campaign course.


Your Instructor


Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.



Course Curriculum


  How do I set up my Facebook Page (properly!) from scratch?
Available in days
days after you enroll
  Already Have a Page and Want to Fix It?
Available in days
days after you enroll

Frequently Asked Questions


How Do I Contact Laurel?
You can email Laurel's PA (Fiona) on [email protected] Mail goes to PO Box 32 Mount Victoria, NSW, 2786 Australia.
When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

For more of my social media online courses please go to Laurel Papworth Training Courses Page.

This course is closed for enrollment.