Community Crew: Social Media Group Mentoring

EIGHT WEEK MENTORING: In the next 8 weeks, we will work together - you, me, and a few others - through setting up social media content calendars. Six (or more :) ) of them.)You are invited to join me in my private social media and online community mentoring tutorials - lets work together in building your social media plans and implementing them. These are a mix of live and recorded sessions - plus all sessions are recorded in case you can't make the live event.

Community Crew members study hard, with me guiding them, and our goal is to optimise what we do on social media to grow our subscriber base, improve our engagement and build on our Call to Actions (CTA) so we can see a return on investment on our social media resources (time, people, money).

You will gain access to:

  • LIVE/HOMEWORK/RECORDINGS A mix of live and recorded webinars with me, Laurel Papworth, walking you through a task each week to develop your social media undertakings.
  • Downloadable worksheets. I will walk you through each worksheet each week, taking questions, then invite you to download the worksheet and fill it in, submitting it the next week.
  • Our focus is on SOCIAL MEDIA CALENDARS/PLANS Work through projects together (vary from session to session) eg
    • Be able to identify your Social Media Customer Avatars, Preferred Audience, Custom Audience, Lookalike (Facebook) etc so you can target content appropriately.
    • Develop a Social Media Created Content calendar for more subscribers and deeper engagement
    • Create a Social Media Promotions Plan including competitions and Ads to promote Call To Actions amongst your community.
    • Build a dashboard and automation for Social Media Found (Shared) Content Plans for better optimisation in your customers/stakeholders newsfeed
    • Implement an Engagement Plan for greater input, sharing, comments and retweets from your community.
    • Work together to create a Social Media Influencer Programmer Plan to create DT/PR teams in the community.
  • Other special lectures available only to the Community Crew members

If you prefer self paced learning (Community Club) that's fine, but that's not this course. Private one-on-one mentoring clients please go enquire for the Community Captain program. .

For corporate/group membership (more than one staff in the group) or for a Proposal for your Finance team, please contact [email protected]

Please note, if you are a member you will have longterm access to the recorded sessions, if you cancel membership before the end you will not. OPEN: It's best to sign up when the Membership is public, as the group sizes and times available are limited. Sorry but we do not add members once the course has started - too disruptive - but will waitlist you for the next small group. Remember: These are mostly LIVE sessions. Plus homework!

social media strategy plans

Pricing and Start Date

Group LIVE Study Times: you will have access to me, within a private group. We work together and build our social media plans together. Yes there is homework. Some video lectures (usually Thursday 11 AM Sydney time) are livestreamed for around 45mins (more if I'm yabbering on but I'll try and keep it under an hour with questions), and there is an opportunity for questions regarding that tutorial. Any workbooks or cheatsheets for each lesson are included and you are invited to upload the results of your homework as images to the comments section or to a private dropbox.

Catchup: can't make a session? You have LIFETIME access to the videos. They are streamed through a lecture in the curriculum and then made available as recorded material forever.

FEE: If you sign up at $299 for the 8 weeks, that's $150 a month for a structured, live, mentored course. or around $38 or so, a week. Anyway you slice and dice it, great value! !

DATE: The Winter Pyjamas Group - next course starts on May 17th 2018 (enrollments will close a few days earlier or when the course is full). This course may run again in October 2018. If you wish to join the Spring Flowers Group in October, please email us.

If you wish to undertake Q&A mentoring beyond the Curriculum of this course, please consider enrolling in the private one-on-one mentoring program Community Captains Program (enquire). Yes this is the southern hemisphere :)


If you want to enroll more than one person, please use the last box in the enrollment section below and then let me know their details? (Name, email address and a mobile number in case of connection problems).

Your Instructor

Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.

Frequently Asked Questions

How Do I Contact Laurel?
You can email Laurel's PA (Fiona) on [email protected] Mail goes to PO Box 32 Mount Victoria, NSW, 2786 Australia.
When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.