FACEBOOK Retargeting Pixel Ads

Step by Step - Create the Pixel, Add to Website, Create Custom Audience, Apply to An Ad

In this online course you will learn about Facebook Retargeting Pixels where you create an ad on Facebook to send to someone who viewed products and checkout pages and lead pages on your website.

Curriculum of Facebook Retargeting Pixels (2017) Course

This course is about the new Facebook Retargeting Pixel (2017 version) and walks you through step by step

  • Creating the Facebook Retargeting pixel code,
  • Targeting actions by customers,
  • Checking the Facebook Retargeting Pixel code is working,
  • Creating a custom audience for your Facebook Ad based on your Facebook Retargeting Pixel
  • and finally mapping that pixel, action(event), and custom audience to a Facebook ad.

Please join the discussion forum if you have questions.

Ever wanted to advertise to someone who was on your website but got distracted and didn't complete their purchase? Did you see them looking at a free ebook, or a paid for event or a product in your online shop and wondered how to advertise an additional product or three to them?

A quick and easy course that will have you pixel converting in no time!



Who is this Facebook Retargeting Pixel course for?

The Facebook pixel combines the insight of the conversion pixel and custom audience pixel into one single pixel. The facebook pixel tools measure, analyse, optimise and build audiences for your ad campaigns.

If you're driving visitors to your website in hopes that they complete a buy a product, signup to your newsletter, download a lead magnet (ebook), and you would like to track them and then send an ad to them, this is the course for you.

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, specialised course. It is not a beginners "how to set up a Ads" course but suitable to someone who:

  • Has been managing as a Facebook Page Admin and Advertiser for a while but needs more help to kick it to the next level.
  • Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting.
  • Would like to track and advertise to people who "abandon cart" on their website or who download a free ebook lead magnet.

You should have some idea of your funnels (Section 1 will walk you through that) and be able to communicate with your website developer if you do not have access to the CMS Admin panel (website dashboard).

This course is NOT suitable for anyone who has done a mass pixel retargeting campaign before (why do you need this course?) those things take forever to setup and manage and optimise and are beyond the scope of this course which is at the beginner and intermediate level.

Please Note: Part of Facebook Masterclass

This module is part of the full Facebook Masterclass which is often update with new modules. You are welcome to take small modules like this one OR the comprehensive all inclusive course.

Your Instructor

Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.

Frequently Asked Questions

How Do I Contact Laurel?
You can email Laurel's PA (Fiona) on [email protected] Mail goes to PO Box 32 Mount Victoria, NSW, 2786 Australia.
When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

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