FACEBOOK Masterclass - ALL the Facebook courses!
Facebook Ads, Pixel Retargeting, Page Admin, Insights and Engagement with Business Pages. Over 3 hours of lessons & walkthroughs! Click ENROLL for Pricing.Watch Promo
Do you want more Likes (Subscribers) and Engagement (comments and shares) on your Facebook Business Page? Do you feel there is more to discover about Facebook or perhaps you are wanting to set up a new Facebook Business Page properly? [yes, the first 30 days are crucial]. Also do you want to use Analytics (Insights) to increase engagement (comments and shares) of your status updates, photos, videos, events and coupons? Do you suspect you need to understand Facebook Newsfeed Optimisation (FBO) such as Last Actor 50, Deep Text and how to leverage those datasets, in an easy to understand and easy to implement course? Do you want to improve your Facebook Advertising RTO (return on investment) and better understand 3rd party tools and platforms, adding Instagram and YouTube to your Facebook Page and so on?
- Setup your Facebook Page (tips of what to avoid)
- Understand and leverage Facebook Optimisation (get in the Newsfeed!)
- Get more Likes and Engagement (shares and comments)
- Use Facebook Analytics and write a report.
- Create Facebook Ads and Understand the marketing intelligence
TIME POOR? You don't need to do this course if you are happy flitting around the 'net, watching random videos, and reading blogs etc. But short on time? Then that's what this course is about.
LOW PRICE I priced it low currently - you can pay more for my real life classes if you like :P - to make it accessible to everyone, in every country, in every job and for every reason. The price will go up a little occasionally as I add and update more videos lectures and update the workbook and case studies. Of course if you join now, you'll get all that later on too ;) but I will keep this course at a reasonable price. Still, it's cheaper right now.
MENTORING If you think you could be doing better with your Facebook Page, have any questions, need some help, come right on in. The Q&A forum has some good questions from students in it - please add your's - and I'm adding videos based on their priorities (adding Instagram for Business seems to be popular!). Please join in and don't forget to post your Facebook Page in the Discussion area for feedback.
[Don't forget to select High Def HD in the settings and play in full screen to see the screencasts clearly.]
I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!
FACEBOOK COURSE: This Facebook Foundation Course is part of a comprehensive Social Media Campaign course So if you are looking specifically for Facebook Optimisation, Ads, Insights, tools and strategies as part of social media campaigns, this is the course for you!
If you have any questions please email [email protected]
[Summary of this online curriculum - for Inhouse Corporate workshops and Conference event managers:]
- Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
- Facebook Analytics, Insights, KPIs and writing Measurement reports?
- Facebook Ads & Boosted Posts: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
- Facebook Optimisation (FBO)Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
- Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?
- Facebook Store: Indepth in Adding a Store to Facebook
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.