FACEBOOK Masterclass - ALL the Facebook courses!

Facebook Ads, Pixel Retargeting, Page Admin, Insights and Engagement with Business Pages. Over 3 hours of lessons & walkthroughs! Click ENROLL for Pricing.

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Facebook Masterclass

Do you want more Likes (Subscribers) and Engagement (comments and shares) on your Facebook Business Page? Do you feel there is more to discover about Facebook or perhaps you are wanting to set up a new Facebook Business Page properly? [yes, the first 30 days are crucial]. Also do you want to use Analytics (Insights) to increase engagement (comments and shares) of your status updates, photos, videos, events and coupons? Do you suspect you need to understand Facebook Newsfeed Optimisation (FBO) such as Last Actor 50, Deep Text and how to leverage those datasets, in an easy to understand and easy to implement course? Do you want to improve your Facebook Advertising RTO (return on investment) and better understand 3rd party tools and platforms, adding Instagram and YouTube to your Facebook Page and so on?

  • Setup your Facebook Page (tips of what to avoid)
  • Understand and leverage Facebook Optimisation (get in the Newsfeed!)
  • Get more Likes and Engagement (shares and comments)
  • Use Facebook Analytics and write a report.
  • Create Facebook Ads and Understand the marketing intelligence

TIME POOR? You don't need to do this course if you are happy flitting around the 'net, watching random videos, and reading blogs etc. But short on time? Then that's what this course is about.

LOW PRICE I priced it low currently - you can pay more for my real life classes if you like :P - to make it accessible to everyone, in every country, in every job and for every reason. The price will go up a little occasionally as I add and update more videos lectures and update the workbook and case studies. Of course if you join now, you'll get all that later on too ;) but I will keep this course at a reasonable price. Still, it's cheaper right now.

MENTORING If you think you could be doing better with your Facebook Page, have any questions, need some help, come right on in. The Q&A forum has some good questions from students in it - please add your's - and I'm adding videos based on their priorities (adding Instagram for Business seems to be popular!). Please join in and don't forget to post your Facebook Page in the Discussion area for feedback.


[Don't forget to select High Def HD in the settings and play in full screen to see the screencasts clearly.]

I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!

FACEBOOK COURSE: This Facebook Foundation Course is part of a comprehensive Social Media Campaign course So if you are looking specifically for Facebook Optimisation, Ads, Insights, tools and strategies as part of social media campaigns, this is the course for you!

If you have any questions please email [email protected]

[Summary of this online curriculum - for Inhouse Corporate workshops and Conference event managers:]

  • Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
  • Facebook Analytics, Insights, KPIs and writing Measurement reports?
  • Facebook Ads & Boosted Posts: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
  • Facebook Optimisation (FBO)Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
  • Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?
  • Facebook Store: Indepth in Adding a Store to Facebook

Your Instructor

Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.

Course Curriculum

  Moderating Comments and Managing Trolls on Your Facebook Page
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  Facebook Livestreaming Video
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  Student Questions and Quiz/Certificate
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days after you enroll

Courses Included with Purchase

Focus: Social Media Measurement Analytics
Quickly setup social media KPIs, and social media measurement tools with Facebook Insights, Twitter Analytics, ROI, and etc
Laurel Papworth SilkCharm
FACEBOOK Retargeting Pixel Ads
Step by Step - Create the Pixel, Add to Website, Create Custom Audience, Apply to An Ad
Laurel Papworth SilkCharm
FBO - SEO For Facebook - How to Get Into Your Customers Facebook Newsfeed!
Facebook Optimisation: Tips and Engagement Tricks to get into the Facebook Newsfeed of Customers and Clients FBO SEO
Laurel Papworth SilkCharm
FACEBOOK: How to Create a Facebook Business Page (properly!)
Create a Facebook Business Page - properly! - and use the Categories and Preferred Audience set up correctly
Laurel Papworth SilkCharm
Add A Shop to Facebook: Shopify
Take just 30 mins to create an online Shopify shop and add it to yourFacebook Page. Price in AUD.
Laurel Papworth SilkCharm
Focus: Social Media Monitoring Dashboard
How to Set Up a Social Media Monitoring Dashboard and monitor your industry's top 100 blogs, also Twitter, Facebook and more!
Laurel Papworth SilkCharm
HASHTAGS: Find and Measure Hashtags
16 types of hashtags, how to find hashtags and how to measure hashtags
Laurel Papworth SilkCharm
FACEBOOK: Introduction to Newsfeed FBO MODULE
Intro Module on Facebook Optimisation.
Laurel Papworth SilkCharm
Facebook Privacy for Parents and Teachers
Social Media Teachers and Students, Teenagers and Protection, Safety and Privacy online
Laurel Papworth SilkCharm
Facebook Ads - Introduction
Understanding Facebook Ads and the various ad platforms.
Laurel Papworth SilkCharm

Original Price: $389

Frequently Asked Questions

How Do I Contact Laurel?
You can email Laurel's PA (Fiona) on [email protected] Mail goes to PO Box 32 Mount Victoria, NSW, 2786 Australia.
When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

For more of my social media online courses please go to Laurel Papworth Training Courses Page.

Get started now!