Facebook & Twitter - Lab Class
INTRODUCTION: Facebook Business Pages, Self Serve Ads & Algorithm PLUS Twitter and Hashtags
Aims
This social media course is a hands-on computer course for businesses to set up and optimise Facebook and Twitter social media. At the end of this social media course, you will have set up and be managing a Facebook Business Page and Twitter Account with tools and tips for building audiences and engagement, investigating ads and sponsored tweets, and measuring through analytics and tools. This is the follow on course from the prerequisite Social Media Marketing Campaign: Facebook, Blogs and Twitter and contains the handson (lab or laptop) component of the course.
Curriculum
This social media course covers the following topics:
- Using a computer to set up a Facebook Business Page.
- Discover how to use Facebook marketing intelligence to find your customers.
- Practice creating Facebook Ads with tips and tricks to engage.
- Establish Business vs Personal Facebook settings and manage Admins.
- Learn how to automate content and use tools to save time.
- Investigate building audiences on Facebook Business Page.
- How to Measure success through analytics tools.
- Learn how to set up Twitter for Business.
- Find and follow customer communities.
- Learn how to create content for Twitter.
- Establish Business vs Personal voice on Twitter.
- Discover how to automate following and content on Twitter.
- How to Measure success through analytics tools.
- Investigate sponsored tweets and verified accounts.
This course is run as a one day course through the University of Sydney Centre for Continuing Education (CCE). Please book the Facebook & Twitter course at the CCE.
If you have around 8 people, this course can be run inhouse. Please enquire.
Intended Audience - INTRODUCTION to Facebook & Twitter for Business
Prior to attending this social media course, participants must have attended Social Media Marketing Course: Facebook, Twitter and Blogs.
This is the hands-on component of the Social Media Campaign course - you will be implementing what you learned in the prerequisite course in the computer lab.
Important Information
Please bring your email logon and password, as well as any other social media logons and passwords that you may already have.
Your Instructor
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
Courses Included with Purchase
Original Price: $159
If you attended the course at the CCE and were given a coupon for this course, please input the coupon after signing in/signing up