Facebook & Twitter - Lab Class

INTRODUCTION: Facebook Business Pages, Self Serve Ads & Algorithm PLUS Twitter and Hashtags


This social media course is a hands-on computer course for businesses to set up and optimise Facebook and Twitter social media. At the end of this social media course, you will have set up and be managing a Facebook Business Page and Twitter Account with tools and tips for building audiences and engagement, investigating ads and sponsored tweets, and measuring through analytics and tools. This is the follow on course from the prerequisite Social Media Marketing Campaign: Facebook, Blogs and Twitter and contains the handson (lab or laptop) component of the course.


This social media course covers the following topics:


  • Using a computer to set up a Facebook Business Page.
  • Discover how to use Facebook marketing intelligence to find your customers.
  • Practice creating Facebook Ads with tips and tricks to engage.
  • Establish Business vs Personal Facebook settings and manage Admins.
  • Learn how to automate content and use tools to save time.
  • Investigate building audiences on Facebook Business Page.
  • How to Measure success through analytics tools.


  • Learn how to set up Twitter for Business.
  • Find and follow customer communities.
  • Learn how to create content for Twitter.
  • Establish Business vs Personal voice on Twitter.
  • Discover how to automate following and content on Twitter.
  • How to Measure success through analytics tools.
  • Investigate sponsored tweets and verified accounts.

This course is run as a one day course through the University of Sydney Centre for Continuing Education (CCE). Please book the Facebook & Twitter course at the CCE.

The University of Sydney Centre for Continuing Education Facebook & Twitter Course with Laurel Papworth

If you have around 8 people, this course can be run inhouse. Please enquire.

Intended Audience - INTRODUCTION to Facebook & Twitter for Business

Prior to attending this social media course, participants must have attended Social Media Marketing Course: Facebook, Twitter and Blogs.

This is the hands-on component of the Social Media Campaign course - you will be implementing what you learned in the prerequisite course in the computer lab.

Important Information

Please bring your email logon and password, as well as any other social media logons and passwords that you may already have.

Your Instructor

Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.

Courses Included with Purchase

FBO - SEO For Facebook - How to Get Into Your Customers Facebook Newsfeed!
Facebook Optimisation: Tips and Engagement Tricks to get into the Facebook Newsfeed of Customers and Clients FBO SEO
Laurel Papworth SilkCharm
FACEBOOK: How to Create a Facebook Business Page (properly!)
Create a Facebook Business Page - properly! - and use the Categories and Preferred Audience set up correctly
Laurel Papworth SilkCharm
Twitter: Fundamentals of Twitter
Get started on Twitter: learn hashtags and Twitter analytics for your business.
Laurel Papworth SilkCharm
Facebook Privacy for Parents and Teachers
Social Media Teachers and Students, Teenagers and Protection, Safety and Privacy online
Laurel Papworth SilkCharm
Facebook Ads - Introduction
Understanding Facebook Ads and the various ad platforms.
Laurel Papworth SilkCharm

Original Price: $159

If you attended the course at the CCE and were given a coupon for this course, please input the coupon after signing in/signing up

Frequently Asked Questions

How Do I Contact Laurel?
You can email Laurel's PA (Fiona) on [email protected] Mail goes to PO Box 32 Mount Victoria, NSW, 2786 Australia.
When does the course start and finish?
Most courses start now and never end! It is a completely self-paced online course - you decide when you start and when you finish. Others are Instructor Led and have a start and finished date. Check! The real life classroom usually start at 9:30am and finish at 5pm. Uni starts 9am.
How long do I have access to the course?
Most courses are lifetime access. Real life courses may have an online component - please check - that has lifetime access. Challenges may be for the life of the challenge - 30 days for example. Check!
What if I am unhappy with course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and talk to us about a full or partial refund.

Get started now!