Welcome to the Local Government & Council attendees - this is a specialist bundle of courses for attendees at the local Government & Council workshops I ran.

This is a Bundle of Social Media Courses for Council and local Gov and includes the courses :

• 5 Steps of a Social Media Campaign
• 9 Steps of a Social Media Strategy
• Facebook Foundation (Best practices, FBO, Ads, Analytics)

If you have any questions, please email [email protected]

5 Steps of a Social Media Campaign Course

Perhaps you've got a Facebook Page and a Twitter account and want to build more Likes/Followers or get more Engagement? Or your social media is going great guns but your website sits there unloved and not integrated? You aren't sure what to post on Facebook and Twitter and when - plus measuring seems pretty difficult, with either too much analytics (Facebook Insights) or not enough (Twitter, Instagram etc)? You'd like to know more about monitoring panels and 3rd party tools but where to start? Building a blog and writing on it seems time consuming and tricky? This course takes you through step by step

• setting up monitoring panels (check the community groups),
• building a brand voice and content strategy (what to say),
• create discussion lists and hashtags and engagement strategies for Facebook Optimization (FBO) and Twitter Timelines.
• You will create a blog or business social media newsroom, change the theme, header, write articles and include videos on it.
• Then integrate the whole lot (Facebook, Twitter, YouTube, Blog) into a Call To Action campaign complete with measuring tools.

This is a great little course to get started on social media in a meaningful way or as a way to upskill from a basic Facebook Page or Twitter that needs more subscribers, engagement and reach.

Facebook Foundation Course

• Create your Facebook Page (tips of what to avoid)
• Understand and leverage Facebook Optimisation (get in the Newsfeed!)
• Get more Likes and Engagement (shares and comments)
• Use Facebook Analytics and write a report.
• Create Facebook Ads and Understand the marketing intelligence

9 Steps of a Social Media Strategy Course

WRITING A SOCIAL MEDIA STRATEGY This is a Corporate course for Government and others: Many Marketing and Public Relations professionals want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn - this course will enable you to create a great social media strategy for your own business and your clients that includes:

• why you are on social media & why customers would want to connect with you
• what platforms you (and your clients) should use,
• how to find and engage with key influencers and bloggers,
• creating campaigns from monitoring platforms to measurement
• a conversation diary and content calendar including an downloadable doc.
• developing a voice in social & what to say,
• as well as finding and connecting with target markets (Customer Avatars) across social platforms
• and integrating websites and microsites with social.

INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers. Councils, please choose the Gov one.

Plus I've just thrown in a 4th course! ;)