Social Media for Not For Profits – Fundraising
Fundraising course: Increasing Engagement on Facebook & Social Media for Fundraising NFP NonProfit
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This is a specialist course for Non Profits with social media examples specific for non profits. Learn step by step how to build an online community and how to maximise Facebook & Twitter engagement in social media. I will take you through the 9 steps of building an online community social media Strategy as well as the 5 step Campaign framework for fundraising including setting up tools for social media Monitoring, what Voice to use on Facebook and LinkedIn, how to find and engage with Key Influencer Bloggers, using the right #hashtags as well as social media tools for measurement and analytics.
WELCOME to Fundraisers! I hope you enjoy this course and ask questions in the Discussion Forum inside!
- 9 Steps of writing a Social Media Strategy for Not for Profits
- 5 Steps of a Social Media Campaign for engagement and fundraising
- Monitoring Dashboards for content discovery, crisis communications and sector news/top bloggers
- Creating Voice and Target Audience on various social media platforms
- Finding Key Influencers e.g. Top Bloggers, Twitterati for your Cause or Crowdfunding campaign
- Finding and using the right #hashtags for higher social media Engagement and Reach.
- Key Metrics and KPIs in social media.
- IF YOU WOULD LIKE ADDITIONAL VIDEOS ADDED: please ask in the Discussion forum.
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I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I have run workshops and consulted to Not for Profits ranging from UNHCR to health to LGBT. While some videos across courses are the same (eg how to sign up) I specifically adapted my courses to bring social media managers for Not for Profits like you up to speed efficiently and cost effectively. Look out for my other courses!
Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just "run a Facebook Page", those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.
Please email [email protected] if you have any questions
Your Instructor

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
Course Curriculum
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PreviewIntroduction to the Strategy section & Notes
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StartCAMPAIGN 1: Monitoring Dashboard (10:23)
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PreviewCAMPAIGN 2: Facebook Optimisation FBO & Voice (12:29)
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StartCAMPAIGN 3: Discussion & Key Influencers - Crowdfunding (6:57)
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StartCAMPAIGN 4: Promotion through a social media website WORDPRESS (8:48)
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StartCAMPAIGN 4: Not for Profit Social Media Press Room Part 2 (15:00)
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StartCAMPAIGN 5: Measurement KPIs (10:56)
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StartDISCUSSION FORUM: Please ask questions HERE
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PreviewWhat IS a Social Media Strategy? vs a Facebook Campaign?
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StartSTEP 1: Purpose and Values in Online Communities (4:57)
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PreviewSTEP 2: Target Audience for Social Media and Stakeholder Avatar Communications (2:50)
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PreviewSTEP2: Why Avatars: Facebook as a Focus Group & Engagement (9:15)
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StartSTEP 2: EXERCISE Creating your Client Persona or Avatar for Social Media Branding (5:32)
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StartSTEP 2: [Resources] Links to Buyer Persona and Avatar Tools
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PreviewSTEP 3: Which Social Media Platform? Content, Hub Distribution spoke networks SPACES (7:27)
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StartSTEP 4: Identify online community members and their roles GAMIFICATION (8:13)
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StartSTEP 4: explore examples of how customers have taken on Roles (5:30)
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StartSTEP 5: Engagement Lifecycle strategies (9:41)
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StartSTEP 6: Investigate case studies using engagement lifecycle principles (9:32)
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StartSTEP 6: Write an engagement strategy in 500 words
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PreviewSTEP 7: How to Build Relationships with Social Media Key Influencers (11:57)
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StartSTEP 7: How to Engage with Social Media Key Influencers (4:33)
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StartSTEP 7: Evaluating your Social Media Key Influencer Strategy
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PreviewSTEP 8: Rules of Engagement: Social Media House Rules for Facebook LinkedIn (12:48)
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StartSTEP 8: Creating Your Social Media Voice and Managing Behaviours (4:22)
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StartSTEP 8: Choosing a Facebook Voice and Found Social Media Content
Courses Included with Purchase








