Social Media Courses - For Students of 2017

Past Students - 2017 class - Social Media courses

For my students (2017) - you have lifetime access as agreed with the University of Sydney

For 2018 and onwards students please go to http://sydney.edu.au/courses/uos/DECO2010/

My participation in this course was in 5 sections delivered in 2017, also repeated in the intensive class in May/June 2017.

Please note: All materials and lectures in this bundle are available in other courses on this site. All are the intellectual property of Laurel Papworth 2005-2018.

  • Social Media Strategy - 9 Steps
    • Ingredients of a strategy
      Case studies
    • T Buildinga social media strategy
  • Wordpress 1
    • Introduction to Wordpress
      Plugins and themes
      Wordpress innovations
    • T Wordpress basics part 1
      Understanding the capabilities and possibilities of Wordpress
  • Wordpress 2: Developing Conversation Diaries - Content is king
    • Developing appropriate content
      Content management systems
    • T Wordpress basics part 2
      Integrating content in Wordpress
  • Big data
    • Analytics to track engagement,
    • T. Analytics Dashboard
  • The future of social media
    • New innovations in social media
      Upcoming trends

#course #university #diploma #degree #education #certificate #australia


Your Instructor


Laurel Papworth SilkCharm
Laurel Papworth SilkCharm

Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!

Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.

Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).

I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.

More, much more information on Laurel Papworth's About page.



Course Curriculum


  Modules and News
Available in days
days after you enroll
  Extra Module: Your Social Media Pitch Resources
Available in days
days after you enroll

Courses Included with Purchase



How To Write A 9 Step Social Media Strategy for Government & Corporations for Marketing and PR
9 Steps to Writing & Implementing a SOCIAL MEDIA STRATEGY incl Facebook & Twitter for Marketing Public Relations & Comms
Laurel Papworth SilkCharm
$399
FBO - SEO For Facebook - How to Get Into Your Customers Facebook Newsfeed!
Facebook Optimisation: Tips and Engagement Tricks to get into the Facebook Newsfeed of Customers and Clients FBO SEO
Laurel Papworth SilkCharm
$49
Corporate Blogs: Wordpress for Business Blogging
How to use Wordpress for Corporate Blogging and Social Media Press Releases integrating Facebook, Twitter and YouTube
Laurel Papworth SilkCharm
$194
Focus: Social Media Monitoring Dashboard
How to Set Up a Social Media Monitoring Dashboard and monitor your industry's top 100 blogs, also Twitter, Facebook and more!
Laurel Papworth SilkCharm
$39
Facebook Ads - Introduction
Understanding Facebook Ads and the various ad platforms.
Laurel Papworth SilkCharm
$68

Original Price:


University of Sydney applications are here.
Please contact Laurel Papworth on 0432684992 or email [email protected] if you have any other questions.

This course is closed for enrollment.

For enrolled students please use the in-course forum for social media questions. For business requirements please use this form.