Focus: Social Media Measurement Analytics
Quickly setup social media KPIs, and social media measurement tools with Facebook Insights, Twitter Analytics, ROI, and etc
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Who Benefits from this Course? Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc.
What does the Social Media Measurement and Analytics Course Cover?
- What should you measure? How do you set KPIs (Key performance indicators or goals)
- Facebook Insights are all very well but what about Twitter? And the other platforms?
- Gain an understanding Return on Investment and Cost of Acquisition of the Customer.
- Native tools like Facebook Insights vs 3rd Party measurement?
- Learn about setting KPIs (Key Performance Indicators),
- Which social media measurement tools to use,
- What analytics is available for free on Twitter and Facebook,
- Cool tools (free and paid for) are covered,
Format of the course: Almost everything is in a video lecture format (I'll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way.
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - this course includes LIVE SESSIONS from time to time. Some students just want a quick and easy course on ONE aspect of campaigns - measurement- that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Your Instructor
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
Course Curriculum
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PreviewIntroducing Social Media Measurement (1:19)
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StartSocial Media Analytics: Subscribers, Engagement, Reach, Velocity, Sentiment (11:25)
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StartMeasuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram (4:10)
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StartWhat is Engagement and How to Measure Engagement on Facebook & Twitter (6:38)
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StartReach - Can Actual Exposure and Reach be Measured on Facebook and Twitter? (5:58)
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StartDISCUSSION FORUM: Please ask questions HERE