Wordpress: Fundamentals of Wordpress
Quickly setup a Wordpress website with a blog with integrated social media e.g. Facebook, Twitter, YouTube, Instagram.
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Want to quickly setup a blog and social media website ready to work with your social media?Websites shouldn't sit separate from social media platforms like Facebook and Twitter. They should be integrated and work well together. This course takes you through step by step
I've been named a top blogger by AdAge (Power150 Media and Marketing blogs) and have managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively.
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. There are also some videos duplicate from the much larger comprehensive corporate social media press room course. However, some students just want a quick and easy course on blogging - that is the purpose of this course. So if you are just looking for blogging and integrating social media into your website as part of social media campaigns, this is the course for you!
Your Instructor
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
Course Curriculum
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PreviewChanging the Header Image on Your Wordpress Blog (2:22)
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StartAdd Widgets and Apps to the Sidebar on Wordpress (4:27)
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StartExample of a Corporate Blog and Social Media Press Room Using Wordpress (2:22)
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StartThe Most Important Feature - Adding Sharing Buttons (not Social Media Buttons) (2:35)