How to Create a Social Media Pressroom/Corporate Blog with Wordpress
This is a BUSINESS course for Business, Government and Not for Profits: Wordpress can be used for a variety of purposes including hobby blogging and opinion sites. But in THIS course you'll learn how to turn the free Wordpress hosted software into a social media press room for Public Relations, Marketing and general Business students interested in Facebook and Twitter and blogs. If you want to integrate Facebook and Twitter and Instagram and all that good stuff into your website instead of having it sit aside from your channels, this is the course for you. If you are a corporate writer, public relations press release manager, or a small business wanting to create a free website that catches the eye of journalists, and customers on social media, this course will teach you how to create the site, add your own domain name, write articles and publish blog posts, turn your blog articles into an enewsletter and fully integrate social sharing, Facebook and Twitter into your hub/website. If you already have a website or even a Wordpress blog, this course will help you see if it's been set up right to get the most readers, and customers interest.
Please click PREVIEW to see some of the video lectures and the downward MORE arrow to see the full Curriculum!
- Learn what makes a social media press release "social".
- See examples of a social media press room by some of the world's biggest companies and organisations
- Practice writing for social media distribution by customers and journalists
- Build social media into your everyday website so that the website and Facebook/Twitter work together, not separately
- Gain experience blogging for business and learn what makes a successful (and read!) business blog
- Brush up on your Public Relations, Marketing, Content and Business skills by creating a website from scratch (no techie bits!) and presenting it to the world
- If you complete this course you will have a live, business website with relevant information for both customers to make purchasing decisions and journalists to review and contact you.
What are the Main Features of a Social Media Press Release?
- A controllable hub (Facebook, Twitter etc are under the control of those companies).
- Written in the most suitable brand voice (educational, serious, fun, corporate or entertainment)
- Strong visual branding (colours and logos, and header images)
- About statements on corporate social responsibility, company history, stories.
- Contacts such as address of press launch, and maps, email addresses, phone numbers
- Lots of rich content “social objects" ripe for dissemination on Facebook and Twitter
- Usable and easy admin and structure – ability to email in a press release and have it go live!
- Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey)
- Posts containing: Coupons, offers, competitions, company statements, message from CEO, industry vision.
- Social sharing also increases SEO and SMO (search and social media optimisation).
Your own personal blogging mentor! 3 hours of videos, a workbook, quizzes, and a question and answer forum where you can ask me any question about Wordpress. I'll even make a video to respond to your question and walk you through it! Provided it hasn't been covered already etc.
My name is Laurel Papworth, I've been blogging for over 10 years (and before then, a "citizen journalist") and have won accolades such as Forbes Magazine "Top 50 Social Media Influencer" and AdAge magazine "Power 150 Media and Marketing Blogger". I have taught this course at University of Sydney and to Corporate and Government in Australia and Asia for 10 years. And I reach 6.8 million people a month through social media.
- Create a Business Social Media Website with the free software Wordpress
- Write Social Media Press Release on new products, CEO messages etc
- Integrate Facebook, Instagram, YouTube, Twitter, Scribd(PDF) and so on into your website
- Create and Manage a Business or Corporate Blog with Wordpress
- Add to your Public Relations, Marketing, Social Media products and services for your organisation or clients.
Please email [email protected] if you have any questions, or would like to run this workshop inhouse or at a conference, or if you spot an error or 10! xxxx
Join the 11,000 students that study with me online, the 10,000 social media professionals I have trained offline in the last decade and work on your social media and online community management skills!
Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 AdAge Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media.
Professionally, I have managed Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks, not for profits & governments in SE Asia. I have taught social media for businesses at University of Sydney for 10 years and I have 11,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).
I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
More, much more information on Laurel Papworth's About page.
PreviewIntroduction to Corporate Blogging, Social Media Websites and Press Roooms (1:37)
StartDISCUSSION FORUM: Please ask questions HERE
PreviewA List of Top WORDPRESS sites
StartCASE STUDY Social Media Website, Corporate Blog and Social Media Press Release (6:06)
PreviewCreating a Hub and Spoke Network
PreviewWhy Add Social Media To Your Business Website?
PreviewTHEMES: Change Your Social Media Newsroom and Corporate Blog Wordpress Theme (7:47)
StartChanging the Header Image and Banner on Your Site (4:28)
StartHOMEWORK The Visual Branding of Your Social Media Blog and WebSite
PreviewCreating a Header Image from Scratch for Branding (9:57)
StartUploading Your New Header to Your Website At the Right Size (2:53)
StartTHEORY Structure of Your Website and Headers, Sidebars, Menus and Articles/Pages (3:36)
StartHOMEWORK: What is The Structure of YOUR Site
Frequently Asked Questions
Thank you for the wonderful testimonials!