[Facebook] Basic Audit

Facebook NUMBERS to pay attention to:

Facebook insights

  • How many likes
  • 1302 talking about this
  • New Page Likes up or down and %
  • Take a screen shot

Insights - Overview

  • Likes and New Page likes again then
  • Post reach
  • Engagement - People engaged last week, Comments, Shares, Clicks
  • Insights Reach - Hide, Report As Spam, Unlikes

Your average last period, your average this period x 4 each (unlikes, reports as spam, Hidden All, hidden one post)

Insights - People

  • Your Fans Women and Men%
  • People Reached - Women and Men %
  • People Engaged - Women and Men %
  • City and Language general notes and thoughts