Facebook uses psychographics and behaviours to map what they call "preferred audience", "custom audience" and sometimes "lookalike audience" to your Facebook Page, Facebook Group and Facebook Ads. In this session we explore creating and managing Customer Avatars

CLICK PLAY!!! Live Session Here at 11am Sydney Time

Don't forget you can play full screen and pause/catch up with buttons at the bottom of the video when we are live.

Homework: Fill in the worksheet and then take a photo of it and upload it in comments. If you prefer: type in a description of 3 of your customer avatars in the comments