A brief introduction to the Course
5 Steps of A Social Media Campaign:
- Monitor and eavesdrop BEFORE creating any content or Promotional campaign
- Develop Brand Voice and understand the Target Audience BEFORE getting into Discussions
- Collect #hashtags and Twitter Lists and Brand Ambassador Discussions BEFORE getting into Promotions
- Create Promotions, distribute content on #hashtag communities of interest or through @KeyInfluencers +KeyInfluencers to create a greater amplification effect
- Measure, measure, measure. Set KPIs (Key Performance Indicators) around subscribers, engagement, reach, velocity, sentiment, ROI, COI, COA, apps, everything. If you can't measure it, don't include it in your campaign!
Questions: Please ask in the Discussion forum