The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, Blogs

5 Steps of A Social Media Campaign:

  1. Monitor and eavesdrop BEFORE creating any content or Promotional campaign
  2. Develop Brand Voice and understand the Target Audience BEFORE getting into Discussions
  3. Collect #hashtags and Twitter Lists and Brand Ambassador Discussions BEFORE getting into Promotions
  4. Create Promotions, distribute content on #hashtag communities of interest or through @KeyInfluencers +KeyInfluencers to create a greater amplification effect
  5. Measure, measure, measure. Set KPIs (Key Performance Indicators) around subscribers, engagement, reach, velocity, sentiment, ROI, COI, COA, apps, everything. If you can't measure it, don't include it in your campaign!

Resources and other courses

Last section: check Resources Lecture for downloadable PDFs etc

Last lecture in last section: includes offers and access to other social media courses


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