Speed and Velocity in Social Media - Facebook Virality and Twitter Trends

Velocity is a unique to social media measurement (Traditional media has a short head and long tail, but social media has a J curve of velocity).

  • Learn how to measure velocity and viral-ness
  • Impact of Boosting tweets and Facebook Ads
  • Measuring speed of a #hashtag

Discussion: measuring over time shows peaks and flows. Did you follow the lecture along and were you surprised by any of the timings on YOUR Facebook Page and Twitter account?


Tweetreach for velocity: tweetreach.com

Questions: Please ask in the Discussion forum.