STEP 2: Target Audience for Social Media and Stakeholder Avatar Communications

Goal: To identify who their audiences are on social media and create content around their psychographics. GENERAL STRATEGY: In this lecture we address the “who” of the strategy: Who are you trying to communicate with? Why is Avatar persona marketing important? What is the difference between Demographics, Persona (Interests, Attitudes, Opinions) and Behavioural (non-Declarative)? Why your strategy needs to be the Magazine, not the Ad for the different groups. What is the Cost of Inaction, of not targetting your communications?NOT FOR PROFIT STRATEGY: