In this lecture we look at the 5 steps of a social media communications campaign:
- monitoring and understanding the community you are attempting to communicate with,
- creating voice through social assets
- discussing with key influencers, and building relationships
- promotion through your community (this is 4th not 1st!) and
- measurement and setting KPIs (Key Performance Indicators)
All 5 steps will be outlined in your strategy document so you can be confident they are repeated throughout the whole organisation.